The nascent project of Chicago-based creative duo Colin Heaberg and Will Gisel, Whim Golf is a Made in USA brand that produces apparel and goods of the highest quality, designed through the lens of golf, to be owned and cherished forever. Frustrated with the perceived and actual elitism that has come to characterize the sport, Will and Colin use Whim as a laboratory to "Free Golf!" from its old and stuffy trappings and breathe new life into the game.