Uxe Mentale was founded by Argentinean based graphic designer/artist, Gustavo Eandi and NYC/LA based agency, Lite Year, in 2019. Gustavo Eandi uses the moniker “Uxe Mentale”, for personal creative projects and exhibitions and naturally the brand is an extension of these pursuits. Drawing inspiration from his globalized communication network reaching LA, NY, and Argentina, “Pen Pal Community Network” encapsulates the dialogue and exchange within that creative community. Serving as a reflection and homage to the styles and aesthetic widely celebrated in the 1990’s. Print media functioned as a primary source and touchpoint to the cultures that inspired Gustavo. Referencing pages of Thrasher, Transworld, Tres60 Skate, and other skate centric advertisements.