Ill One Eighty is the label of Japanese designers Toshiharu Kaneko and Ritz Nemoto. Since his teenage years, Kaneko has been a devoted student of American culture with a distinct love of the outdoors and surfing. After working as a brand designer and director for other labels including CAL O LINE, he started Ill One Eighty in the Spring of 2024 alongside his colleauge Nemoto. Ill One Eighty, or "half a revolution" is a brand that reflects the designers' own experience, lifestyle, and familiar vintage elements from what they see as the "golden age" of American culture and the counterculture born in response to it. Through a continuing exploration and tongue-in-cheek subversion of the essential categories of "Workwear", "Military", "Outdoor", and "Uniform", Kaneko and Ritz have created a new design language that is as playful and fun as it is durable and functional.