Established in 2013 as a humble line of caps by Al Verik and Peter Jurado, Paa now constructs full collections that offer thoughtful reinterpretations of sportswear staples and casual classics. Their practice as designers is largely research-based and iterative and involves revisiting and tweaking a series of core products as well as regular experimentation with new silhouettes and fabrics. Carefully detailed and impeccably crafted, each Paa garment proves "essential" in the truest sense of the word.
Established in 2013 as a humble line of caps by Al Verik and Peter Jurado, Paa now constructs full collections that offer thoughtful reinterpretations of sportswear staples and casual classics. Their practice as designers is largely research-based and iterative and involves revisiting and tweaking a series of core products as well as regular experimentation with new silhouettes and fabrics. Carefully detailed and impeccably crafted, each Paa garment proves "essential" in the truest sense of the word.