archie is the quiet and insular label of New York-based designer Mark Smith Clarke. Everything–from the pattern making, to the fitting, to the photographing and developing of the film shot for the brand's seasonal lookbooks–is done solely by Mark in his studio in Bedford-Stuyvesant, Brooklyn. All models are close friends and collaborators, all fabrics are sampled and sourced from Japan, and the actual production is handled by a small, family-owned factory in New York's Garment District. Each style is produced in a final edition of between eight and twelve garments total. All of this gives the clothing project a remarkable intimacy evident in the careful fabric selection and attention to construction details in each piece.